Executive Presentations may be based in the heart Los Angeles, but its reputation — and that of EP President Rick Kraemer has long been established throughout the greater Southern California region. Just ask the San Diego edition of Attorney Journal magazine, which profiled Rick as a Featured Professional for its February 2013 issue.
His dedication to delivering the products and presentations that attorneys need to strengthen their cases, landed him accounts and the respect of San Diego firms and attorneys such as Wingert Grebing Brubaker & Juskie, LLP; Thorsnes Bartolotta McGuire; Estey & Bomberger; LLP, Kenneth Sigelman; Casey Gerry LLP; and Chapin Fitzgerald, LLP. Prominent Los Angeles clients include Panish Shea & Boyle LLP; Girardi & Keese; Shernoff Bidart Echeverria Bentley LLP; and Glaser Weil LLP. Orange County firms that regularly use Executive Presentations’ services include Robinson Calcagnie Robinson Shapiro Davis, Inc.; Aitken, Aitken & Cohn; and Callahan & Blaine.
Headlined “A Quest To Win,” the article by writer Jennifer Hadley looks at Rick’s background and the history of EP from its humble beginnings in 1986, beginning with its birth from Rick’s previous endeavor with a company focused on the development of a graphics presentation system, to its success today.
Today, 27 years after Kraemer first opened the doors of Executive Presentations in Los Angeles, things are of course very different. However, one thing has remained consistent: Kraemer’s inherent understanding of how people absorb information and, more importantly, why they buy what they buy. To him, the value of subliminal messaging cannot and should not be underscored. “You find a way for people—juries—to buy, not to be sold,” he says. Of course, successful sales—even to juries—traditionally depend upon successful marketing strategies, which is precisely where Executive Presentations has placed their focus.